Marketing Manager - Global Media & Telecom SBU - Wipro Technologies - Bangalore

Designation - Marketing Manager, Global Media and Telecom SBU

Location - Bangalore

Experience - 3-7 yrs

Job Responsibilities

- Involvement in overall solution management starting from Strategic planning and market segmentation, tracking IT spends, target market Analysis, Technology trends analysis and competition analysis for the solutions.

 - Defining and building the value proposition for Strategic Solutions and Position Wipro a market leader for the chosen solutions.

 - Developing go-to-market strategies for strategic solutions and service portfolios for the business and expanding the market presence of the business marketing initiatives.

 - Driving thought leadership activities eg. Contribution to academic newsletter, case studies in books, research with Academia, speaking opportunities. Building association with WEF, TM Forum, Telco 2.0 & other Industry consortiums for the solution initiatives.

 - Drive account based plans for identified solution proactively to position Wipro a strategic partner for the customer business needs.

 - Demand Generation through various communication media (webinars, websites, Newsletters, event participation, analyst meets public relations etc.) This will involve lead qualification, content development and management, helping organize/front-end participation in international events among other things. Meeting lead generation and content generation targets.

 - Uploading and creating content for the website, creating sales kits including case studies, whitepapers, presentations etc.

 - Creating a New Media campaign, using Twitter, Blogs, LinkedIN, You Tube etc.

 - Building a sustain CRM campaign, with customer testimonials and case studies

 - Marketing Communications both external and internal and Theme/Articles pitches in Trade Journals.

 - Maintain relationships with Leading Analysts firms like Gartner, Ovum, IDC, and Forrester for deal intervention and market research.

 - Responsible for preparing the Sales readiness kit and also educating the sales teams.


Desired Candidate Profile

5 years plus with marketing background and should have worked for Min 2 years in Telecom/ Media Industry and exposed to product marketing background.  IT industry exposure is a plus.

Educational Qualification: Eng + MBA (Leading B School)

Other factors to include being results oriented and creative; possess strong interpersonal, communication, and analytical skills; exposed to global environment.

Suitable candidates can email their updated resumes to navnit.kumar1@wipro.com