Experience - 3 to 5 yrs
Location - Bangalore
Job Description
1. Responsible for conducting a comprehensive analysis of domain content
- Assess, catalogue, and organize website content inventory
- Ensure the proper coding of web content enabling flipkart, mobiles to maximize search engine optimization (SEO) presence
- Identify key performance indicators to measure site performance, analyze results, and report on metrics
- Conduct research and content audits in order to guide strategy and ensure high quality, intuitive, user-centric content
- Keep up-to-date on the latest industry trends, editorial techniques, and applicable technologies
2. Develop a plan to execute the web content strategy
- Provide input to leadership regarding the web content strategy
- Manage the change management process required to keep the website evolving in the right direction
- Develop a competitive site analysis/Gap analysis
- Conduct content workshops
3. Team management/ inter-department interaction
- Supervise a team of content analyst, data operations executives, BD executive
- Point of contact with the content management team
- Coordinate with the website team for web-customization
Desired Candidate Profile
- Master's degree in Journalism, Communications, Marketing, or related field, or equivalent experience.
- A minimum of three to five years of experience working in online content strategy, preferably in a design, marketing, or public relations agency setting.
- Requires a demonstrated ability to create compelling content for different kinds of interactive media including websites, email newsletters, and social media.
- Demonstrated experience conducting a comprehensive content audit on the web
- Knowledgeable of the emerging field of content strategy (Halverson) and how to measure content effectiveness.
Suitable candidates should send their updated resumes to indranil@flipkart.com
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