Location: Mumbai
Experience: 5-10 yrs
Job Description:
Understand briefs from Marketing teams and sharpen the briefs to develop effective communication
Liaison with advertising agencies, digital agencies, media agencies, production houses and other business partners to develop promotional material, communication collaterals and Advertising Campaign related material.
Understand category, market and competitive analysis on a regular basis
Recommend new communication initiatives to Marketing teams
Hands on knowledge of printing collaterals, getting artworks and other back end operations
Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications.
Coordinate activities of departments internally as well as with vendors
Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media plans
Co-ordinate with PR agencies and internally for PR coverage
Direct and coordinate Brand and Communications research whenever required
Consult publications to learn about conventions and social functions and to organize prospect files for promotional purposes.
Manage internal and external events and develop suitable branding and execute
Desired Candidate Profile
Only female candidates need apply
Functional Competencies Required:
1 Operational efficiency to turnaround creative development and ad releases In a short time / ability to work with little or no supervision
2 Effective communication skills
3 Understanding of creativity and to be able to guide advertising agencies
4 Media understanding
5 Digital/Social medium understanding
1 Operational efficiency to turnaround creative development and ad releases In a short time / ability to work with little or no supervision
2 Effective communication skills
3 Understanding of creativity and to be able to guide advertising agencies
4 Media understanding
5 Digital/Social medium understanding
Behavioral Competencies Required:
1 Team player / speed is of essence and need person to be fast
2 Maturity to be able to handle meetings with senior people single handedly
3 Ability to take stress and manage effectively / go getter / assertive
1 Team player / speed is of essence and need person to be fast
2 Maturity to be able to handle meetings with senior people single handedly
3 Ability to take stress and manage effectively / go getter / assertive
Suitable candidates can submit their updated resumes on http://tinyurl.com/mktsmat
