Position: National Lead
Experience - 8 - 12 years
Job Profile:
• Conceptualizing and execution of Annual Marketing Plan in coordination with SBU Heads.
• Execution of Annual Marketing Campaigns (ATL/ BTL) like Back to School and Tech Challenge.
• Build Digital marketing platform through emailers, online banners, viral marketing, SEO, Social networking sites (Facebook, twitter etc), Business Networking Sites (LinkedIn), paid search etc.
• Branding and activation for malls, road show, cross promotions, service camps, buy back and extended warranty programs, inserts (flyer/catalogue) etc.
• Integration of marketing and corporate communication.
• Coordinate with Creative Agency, PR Agency for execution on projects/ collaterals on time.
• Increase customer base for Rewards program through acquisition drives and cross promotional tie-ups.
• New Store Projects launch strategy, implementation & control.
• Support and drive offers and campaigns in close coordination with operations and category team.
• Budgetary control as per ABP.
• Market research, data analysis (Analyzing the market, including competitors and consumers) & brand positioning.
• Ensure compliance of policies and processes for marketing campaigns.
• Conduct evaluation on ROI and effectiveness of each campaign
• Execution of Annual Marketing Campaigns (ATL/ BTL) like Back to School and Tech Challenge.
• Build Digital marketing platform through emailers, online banners, viral marketing, SEO, Social networking sites (Facebook, twitter etc), Business Networking Sites (LinkedIn), paid search etc.
• Branding and activation for malls, road show, cross promotions, service camps, buy back and extended warranty programs, inserts (flyer/catalogue) etc.
• Integration of marketing and corporate communication.
• Coordinate with Creative Agency, PR Agency for execution on projects/ collaterals on time.
• Increase customer base for Rewards program through acquisition drives and cross promotional tie-ups.
• New Store Projects launch strategy, implementation & control.
• Support and drive offers and campaigns in close coordination with operations and category team.
• Budgetary control as per ABP.
• Market research, data analysis (Analyzing the market, including competitors and consumers) & brand positioning.
• Ensure compliance of policies and processes for marketing campaigns.
• Conduct evaluation on ROI and effectiveness of each campaign
Reports to: Co-CEO
Desired profile
MBA - Marketing
Should be MBA/PG Diploma in Business Management
08- 12 years of experience in managing marketing function of large Retail Company
Exposure to digital marketing shall be preferred, though not must
Exposure to retail matrix like SOH, Footfalls, Mall activation etc is must
Exposure to loyalty program desired
Strong oral and written communication skills
Strong problem-solving skills and experience developing processes and procedures
Interested candidates can send their resume to Kunal Pathak at kunal.pathak@staplesfuture.com
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