Designation - Senior Manager Advertising and Corporate Communications
Experience -8 - 15 years
Location - Mumbai
Job Profile:
Objective:
To create a brand image of supreme luxury and establish the core values of the brand in the minds of the target audience
Duties:
1. Evolve persuasive communication that induces a steady flow of precise target audience to the site office for bookings
2. Ensure that the creative and media agencies achieve the desired brand objectives
3. Create & execute a comprehensive digital strategy encompassing website, online presence and mobile engagement
4. Coordinate a sustained PR activity that builds a positive image for the group, brand and projects
5. Conceptualize and execute extravagant events / exhibitions / road shows to ensure premium imagery for the brand in India and overseas markets
6. Strive to be an authority on creative, media, digital, collaterals and PR .
Responsibilities:
1. Identify critical insights of high end target audience including prospect behavior towards the category, competition & brand and the challenges in communication
2. Analyze competitor communication strategies with respect to brand identity, brand values, brand promise, tangible product benefits, intangible lifestyle values, media plans & spends on print, digital, OOH, etc.
3. Analyze competitor creative strategies wrt tonality, target group profiling, layouts, visual renditions of projects, etc.
4. Prepare and update a SWOT analysis for the brand. 5. Monitor trends in creative, media & experiential marketing space to ensure precise brand communication strategies.
Accordingly use all the resources to :
- Create the Brand Identity & Design the Brand Manual comprehensively capturing the customer experience
- Prepare precise yet wholesome creative briefs for the creative agency to evolve outstanding creatives for marketing communication
- Negotiate and achieve highly impactful yet cost effective media plans and innovations
- Create the website by benchmarking internationally acclaimed sites
- Develop audio visual films, interactive media, models and simulation tools using contemporary technology with domestic/international expertise
- Participate in domestic as well as overseas exhibitions
- Develop premium quality merchandise such as models, brochures, giveaways, booking kits, owner’s manuals, etc.
- Develop & use a robust database of animation producers, av producers, brochures printers, merchandise manufacturers, etc.
- Participate actively in site office design, ambience & customer experience. ; &nbs p; &nb sp; &n bsp; & nbsp; - Coordinate with Sales & CRM to gauge precise impact of communication
- Coordinate with Sales & CRM to identify precise communication support
- Audit Sales & CRM for compliance with SOPs laid out in the Brand Manual
- Proactively seek feedback from sales and customer care & accordingly initiate modifications in communication strategy
- Coordinate with design department for incorporating various images, drawings, animations, etc. into market tools
- Ensure due diligence of all communication to ensure regulatory compliance & appropriate disclaimers are placed wherever required
- Interact one-on-one with customers to gather critical insights into the brand selection process, decision influencers, WOM, peer group, pain areas, needs, desires, selection criteria, lifestyle, etc.
- Support superiors in preparing strategy presentations to management as well as presentations to external bodies.
Performance Measurement Criteria
Creative quality & brand persuasion achieved by all forms of communication
Progressive improvement demonstrated in creative, media & merchandise
Record of meeting mutually decided timelines with GM Marketing
Hunger demonstrated towards gaining expertise in role and category
Initiative to networking internally and externally to learn, operate and deliver quickly with minimal supervision
Value added to self and organization
Level of authority acquired over the external agencies such as creative, media & PR
Leadership skills demonstrated in garnering cross functional support
To create a brand image of supreme luxury and establish the core values of the brand in the minds of the target audience
Duties:
1. Evolve persuasive communication that induces a steady flow of precise target audience to the site office for bookings
2. Ensure that the creative and media agencies achieve the desired brand objectives
3. Create & execute a comprehensive digital strategy encompassing website, online presence and mobile engagement
4. Coordinate a sustained PR activity that builds a positive image for the group, brand and projects
5. Conceptualize and execute extravagant events / exhibitions / road shows to ensure premium imagery for the brand in India and overseas markets
6. Strive to be an authority on creative, media, digital, collaterals and PR .
Responsibilities:
1. Identify critical insights of high end target audience including prospect behavior towards the category, competition & brand and the challenges in communication
2. Analyze competitor communication strategies with respect to brand identity, brand values, brand promise, tangible product benefits, intangible lifestyle values, media plans & spends on print, digital, OOH, etc.
3. Analyze competitor creative strategies wrt tonality, target group profiling, layouts, visual renditions of projects, etc.
4. Prepare and update a SWOT analysis for the brand. 5. Monitor trends in creative, media & experiential marketing space to ensure precise brand communication strategies.
Accordingly use all the resources to :
- Create the Brand Identity & Design the Brand Manual comprehensively capturing the customer experience
- Prepare precise yet wholesome creative briefs for the creative agency to evolve outstanding creatives for marketing communication
- Negotiate and achieve highly impactful yet cost effective media plans and innovations
- Create the website by benchmarking internationally acclaimed sites
- Develop audio visual films, interactive media, models and simulation tools using contemporary technology with domestic/international expertise
- Participate in domestic as well as overseas exhibitions
- Develop premium quality merchandise such as models, brochures, giveaways, booking kits, owner’s manuals, etc.
- Develop & use a robust database of animation producers, av producers, brochures printers, merchandise manufacturers, etc.
- Participate actively in site office design, ambience & customer experience. ; &nbs p; &nb sp; &n bsp; & nbsp; - Coordinate with Sales & CRM to gauge precise impact of communication
- Coordinate with Sales & CRM to identify precise communication support
- Audit Sales & CRM for compliance with SOPs laid out in the Brand Manual
- Proactively seek feedback from sales and customer care & accordingly initiate modifications in communication strategy
- Coordinate with design department for incorporating various images, drawings, animations, etc. into market tools
- Ensure due diligence of all communication to ensure regulatory compliance & appropriate disclaimers are placed wherever required
- Interact one-on-one with customers to gather critical insights into the brand selection process, decision influencers, WOM, peer group, pain areas, needs, desires, selection criteria, lifestyle, etc.
- Support superiors in preparing strategy presentations to management as well as presentations to external bodies.
Performance Measurement Criteria
Creative quality & brand persuasion achieved by all forms of communication
Progressive improvement demonstrated in creative, media & merchandise
Record of meeting mutually decided timelines with GM Marketing
Hunger demonstrated towards gaining expertise in role and category
Initiative to networking internally and externally to learn, operate and deliver quickly with minimal supervision
Value added to self and organization
Level of authority acquired over the external agencies such as creative, media & PR
Leadership skills demonstrated in garnering cross functional support
Qualification: PGDM | Specialisation Marketing/ MBA
Other qualifications:MBA / PGDBA / PGDM in Marketing / Communications from a good institute
Desired Profile:
Minimum 8 years handling advertising, media planning, web management & corporate communications
Typical sectors - premium automotive, luxury brands, hospitality, airlines
Alternately – Advertising agencies
Should have strong command over print media
SELF STARTER
Highly entrepreneurial
Strong creative mind
Resourcefulness
Keen eye for detail
Flair for mastering the insights on HNI mindset & luxury goods branding
Outstanding communication skills and articulation
Interested candidates should send their resumes to Sabina Sarfaraz at
Typical sectors - premium automotive, luxury brands, hospitality, airlines
Alternately – Advertising agencies
Should have strong command over print media
SELF STARTER
Highly entrepreneurial
Strong creative mind
Resourcefulness
Keen eye for detail
Flair for mastering the insights on HNI mindset & luxury goods branding
Outstanding communication skills and articulation
Interested candidates should send their resumes to Sabina Sarfaraz at
sabina.sarfaraz@bombaydyeing.com
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