Saturday, March 26, 2011

Senior Brand Manager - Big 92.7 FM - Mumbai

Designation - Senior Brand Manager

Experience - 5-12 yrs

Location - Mumbai


Key Responsibilities :
• Owns the National IP brand, its business process and its financial performance
• Creates new revenue lines using different media platforms
• Builds and maintains relationship with Industry and Customers
• Creates marketing, R&R and Training plan
• Accountable for Product Presentation
• Manages and brings in alliances including media partners
• Creating IP Brand riders for each of the genres
• Enables Sales directly through client closures and monitor brand sales actively to achieve the brand PL goal
• Enables and creates customization templates without hindering the creative product
• Monitors Invoicing and accountable for cash in flows post activity.

Contributes towards :
• Identifying gaps and opportunities for new properties
• Concept building. Ideating works with Creative Head
• Creative inputs and design of the property
• Pro actively contributes to International projects.

KRA
• Delivers on pre determined profit for each property.
• Manage and build at least 4 National properties.
• Generates at least three executable concepts

Desired Candidate Profile
  • Candidates should ideally be MBA Graduates with 5-12 years of work experience out of which at least 8 years in distribution in media.
  • Good command over English and Hindi.
  • Candidate should be aggressive and go-getters.
  • Candidate should have handled Corporate MSO/Cable operators and done placement deals
Interested candidates should send their resumes to Poonam Bavdankar at poonam.bavdankar@big927fm.com

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