Product Marketing Manager - Consumables - Xerox - Gurgaon

Designation - Product Marketing Manager Consumables

Location - Gurgaon

Experience - 6-10 yrs

Job Profile:
To maximise demand generation by developing and deploying medium and long term strategies and offerings that drive incremental and profitable business.

Job Responsibilities:

• Map the market place to identify opportunity areas/geography to penetrate consumables.
• Through the insight into the market opportunities and solutions available, he/she should recommend high opportunity geography/ segments/ products to field sales and Partners.
• Liaison with service to increase penetration through ASP and other Partners.
• Grow Revenue- Facilitate field sales force/partners.
• Accurate Forecasting - Meet Demand-Supply process.
• Liaison with logistic team (Planner) for timely availability of material to the Distributors and partners.
• Increase GP through Pricing & Rich product mix.
• Activity growth- Lead generation through telemarketing, participation in Road-shows and local events.
• Adhere to New Product launch process.
• Release Product Pricing and Yield.
• Share information of competition products, pricing, yield.
• Work closely with Distribution Manager-Consumable to drive product specific partner and end customer scheme.
• Timely Consumable pricing to field force for signing Rate contract with Corporate/Govt. Agencies.
• Update Costing sheet periodically as per DMO guidelines.
• Customer engagement through Direct Mailing, Customer Education. Programme, Media Advt. Campaign and Strategic tie ups with Retail outlets, Stationary shops.
• Increase Market Penetration in each product line.
• Develop display material for Retail Outlets.
• Quarterly Field accompaniment calls to top 20 Tier 2/3 partners.
• Work closely with ARO team for successful implementation of Consumables Re-manned Strategy.

Desired Profile:

Background & Experience:

• 6-10 years of experience in promoting consumables sale
• MBA with Marketing Specialisation
• Field sales experience
• Marketing exposure
• Conversant with technology
• Well versed with MS Office
• Should have understanding of
• Channel mgmt.
• End customer mgmt.

Attributes & Competencies:

• Financial & Commercial Acumen.
• Strategic Alignment & Business Reality.
• Persuasive Negotiations.
• Communication & Presentation skills.
• Brand Promotion- through Value Enhancement, Relationship Management & Networking skills.

Interested candidates should send their updated resume to Arun Verma (DGM HR) arun.verma@xerox.com