Experience - 5 to 7 yrs
Location - Gurgaon
Job Responsibilities
- Develop and execute quarterly marketing plans for assigned product lines within the Commercial (LES/MES) category.
- Specialize in B2B and enterprise marketing communications that build relationships with decision makers and increase share of wallet for HP.
- Create and manage strong online infrastructure that serves as an information repository and ensure timely delivery of information to the TG.
- Develop focused Marcom for government and large PSUs to establish HP as the brand of choice.
- Track budget spends and ROI from marketing activities and ensure funding is utilized as per HP processes & guidelines.
- Coordinate with assigned agencies to execute ATL campaigns, BTL events, POP/POS materials and direct marketing programs. Ensure close looping for maximum impact & ROMI per activity.
- Track market trends and competition activities.
- Engage with internal & external stakeholders towards improving the effectiveness of current marketing programs and develop breakthrough innovations in line with business objectives.
Desired Candidate Profile
- MBA or Degree / diploma in Mass Communication.
- 5 -7 years experience in Marcom or related field with preferably a B2B product or services organization
Knowledge and Skills Required:
- Familiarity with integrated marketing communication planning and processes
- Excellent communication – both spoken and written English language
- Presentation, negotiation and influencing
- Project management and data analysis
- Comfortable with IT products and technologies specially in the enterprise space
Interested candidates can send their updated resumes to deepa.ganapathy@hp.com
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