Marketing Stream Lead, MCOS - Capgemini - Mumbai

Title: Marketing Stream Lead, MCOS - IT Services

Location: Mumbai

Experience: 12+ yrs

Job Description:

You will be a part of the MCOS team and will be responsible for heading the Marketing function from offshore in perfect alignment with the Group’s strategy and direction.
MCOS (Marketing & Communications Offshore Services) is the Group-wide Marketing & Communications shared services organization providing services ranging from design, content and web to account based marketing, pursuit marketing, GTM program management and global campaign support.
 
Already a 100 people organization, the team has strong growth plans, with a vision to emerge as the world’s leading integrated marketing and communications services organization. 

Working closely with the Group Marketing Sponsor and MCOS Director, help build a strong Marketing Community offshore that is capable of catering to the ever growing needs of the organization.
 
Role & Responsibilities:
 

• Create a vibrant offshore Marketing community of skilled resources
• To work closely with stakeholders across the globe to drive marketing programs, along with their offshore teams
• Nurture and develop newer capabilities in the offshore like ‘Social Media Marketing’ & ‘Marketing Content creation’; liaise with key Sales and Marketing Leads to execute pilots and assessments
• Spot opportunities where the offshore Marketing Stream can add value and drive these opportunities
• Drive compelling Success Stories/ Reference Programs across the Group
• Leverage the existing shared services team across capabilities like design, IC, web and campaigns for all Marketing support
• Regular interactions with the existing stakeholders for a temperature check on current engagements
• Lead the current offshore marketing stream to achieve their individual objectives and the stream objectives and help the team perform at the next level
• Regular interactions with the team; work closely with each team member and help them in their area of expertise/business
• Identify/provide platforms for sharing best practices
• Organize & run L&D programs that is customized to the stream/individuals
• Facilitate timely reporting to MCOS Director and Stream Sponsor

Desired Candidate Profile

• 12+ years of experience in Corporate M&C, with 5-7 years in driving core  marketing programs in a Tier 1 IT Organization

• The person needs to have led a team of marketers in the recent past
• Outstanding communication skills, both oral and written is a must
• Strong interpersonal and executive interactions skills

• Ideally, should have supported large key accounts with penetration-focused marketing
• Should be able to write/review Marketing Content
• Should have an understanding of how to leverage Social Media for marketing
• Exposure to CRM, Siebel Marketing/Demand Gen programs desirable
• Should be proficient in running customer intimacy programs and thought leadership campaigns
• A track-record in working in an offshore-onshore model would be good to have

• Good team player and leader
• Should have the ability to comprehend complex thoughts and handle multi-skill projects
• Structured and process oriented
• Creative, innovative, and quality driven
• Excellent presentation skills and willingness to travel

Qualifications:

Post graduate degree/diploma in marketing from a reputed institution (Preferred. Not compulsory) and/or relevant experience working with Tier 1 IT organization

 Suitable candidates can send their updated resumes to veshali.wanchoo@capgemini.com