Brand Manager - Cargill - Gurgaon

Designation - Brand Manager

Location - Gurgaon

Experience - 2-5 yrs

Job Description

1. Responsible for the overall brand management for one Cargill brand. As a key marketing resource, the incumebnt is to work towards achieving sales targets and brand metrices through the marketing function.
   
2. Responsible for planning strategic and tactical initiatives to combat new entrants and existing competition for said brand.
   
   
3. Strengthening the communication messages in a low margin environment.
   
   
4. Work with formal and informal market data and analysis to generate insights and consequent plans.
   
   
5. Responsible in playing a vital role in Facilitating collaboration with supporting functions like Commercial, Supply Chain, Plants and Human Resources towards driving marketing goals for the brand.
   
   
6. Should be aware of the competitor activities.
   
   
7. This is a position for a strong execution and strategic thinker. Decisions are required around marketing plans, tactics, communication messages, etc.
   
   
8. Plays a very active role in managing the ad agency relationship. 

Desired Candidate Profile

• Must be a postgraduate in Business Management with atleast 2-5 years experience in B2C Marketing.

• Experience in marketing in a low cost environment is desirable

• Demonstrated evidence of innovative marketing solutions in a highly competitive environment.

• Exhibit evidence to pay attention to details, high execution orientation, and the potential for strategic thinking

• Basic marketing theory and brand management skills


• Extremely strong in execution


• Should have the ability to read, understand and evaluate trends and convert them into business opportunity.

• Needs a very high degree of independent thinking and has to help develop plans for markets keeping in mind competition activity, expected market behaviour, growth expected etc.

• The market is extremely competitive and price sensitive so the ability to differentiate Cargill oil in the market place is significant.

• The role holder needs to ensure that other functions are able to understand the customer needs and influence their decisions.

• Be strong in managing conflicts and change.


Suitable candidates can send their updated resumes to Shashank Paul at shashank_paul@cargill.com