Monday, March 19, 2012

Senior Manager - Search Engine Marketing (SEM) - ClearTrip.com - Gurgaon

Designation - Senior Manager - Search Engine Marketing

Location - Gurgaon

Experience - 4-8 yrs

Job Description

- Analysis of the Analytics account and directives to Sr Execs/SEM Agency under the guidance of DGM-Online Marketing
- In charge of optimizing acquisition cost under the guidance of DGM-Online Marketing of all Products – Air, Hotels, Trains
- Competition Mapping and Analysis
- Usage Of Bid Optimization Tools
- Daily reconciliation of Clicks, Searches and Acquisition with the Ad Agency
- Thorough Knowledge of Google Analytics
- Extremely proficient on Excel
- Should have worked in the past on Daily Report Formats – Traffic Analysis through GA, Conversion Analysis from Google, Search funnels, Time Lag Reports, Action Reports

Desired Candidate Profile

- 4-8 years experience in handling different analytical tools such as Analytics Tools: Adwords, Adwords Editor, Analytics, WebTrends Analytics.
- Engineers/ MBA/B.A./B.S degree or equivalent in Business or Marketing
- Minimum 4 years experience in SEM

Suitable candidates can send their updated resumes to nayela.mulla@cleartrip.com 

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