Marketing Director - Tribal Fusion - Delhi

Designation - Marketing Director

Location - New Delhi

Experience - 6-10 yrs

Job Description

The Marketing Director (APAC) has overall responsibility for the planning, management and execution of all marketing activity throughout the APAC region. Alongside the Global Marketing Manager (Americas) and Marketing Director, EMEA, the Marketing Director, APAC, will report directly to the CMO, Exponential, and will be responsible for four direct reports - three based in India and one in Australia - whose key activities include PR, advertising, industry events, client communications, and sales collateral.
You will also be required to support the international marketing teams worldwide, sharing best practice and assets.

Key responsibilities include:
• Work closely with product and commercial owners, as well as marketing colleagues, to develop and communicate internally and externally the go-to-market proposition for Exponential and its portfolio of brands in support of corporate goals

• Overall responsibility for the APAC region marketing activity plan, helping to plan and execute the most efficient and effective marketing activities possible to help meet commercial goals

• Overall responsibility for budget planning and spend for marketing activity in the APAC region, ensuring robust budget spend tracking and reporting procedures

• Manage, inspire and motivate the APAC marketing team to develop, plan and execute successfully on marketing activities

• Develop and establish success measurement processes to assess the contribution of marketing activities in meeting marketing goals and delivering against commercial targets

• Regular communication with regional commercial heads to ensure marketing spend and activity is optimized to help meet commercial targets

• Regular communication with global marketing function to ensure ongoing sharing of best practice, marketing assets, strategic and executional direction

Desired Candidate Profile

REQUIREMENTS:
• You have a minimum of six years experience in the digital advertising industry in more than one of the following APAC territories: India, Singapore, Malaysia, Indonesia, Thailand, Hong Kong, Australia and New Zealand

• You have successfully developed and launched the go-to-market proposition for a business targeting online advertisers across the APAC region

• You have successfully developed and executed on a marketing activities plan across the APAC region, showing demonstrable results in their impact on the achievement of corporate, commercial and marketing goals

• You have had direct responsibility for the planning and management of financial budgets, developing the requisite skills in technical and procedural techniques

• You have successfully provided strategic and executional leadership to a team of employees, while supporting and empowering them to make a significant contribution to the success of the business

KEY COMPETENCIES:
• Managing others: You direct and lead others to accomplish organizational goals and objectives
• Business acumen: You understand general and financial business concepts and the Exponential business and the industry in which it operates, using both general and specific knowledge to be effective
• Strategic thinking/planning: You have the ability to develop strategies and goals that recognize business issues, opportunities, and environment
• Organization and planning: You demonstrate the ability to establish an appropriate course for action for self and others to accomplish a goal and are able to organize and schedule people or tasks to develop realistic action plans while being sensitive to time constraints and resource availability
• Teamwork: A genuine intention to work co-operatively with others; the desire to be a part of a team and contribute to organizational and team goals

Suitable candidates should send their updated resumes to Preeti Khachroo on careers-india@exponential.com