Marketing Head - Media/TV - Mumbai

RESPONSIBILITIES:

   1. Strategizing & Implementation of marketing plans as per the Annual operating plan (AOP)

   2. Drive Viewership for the channel by identifying strategies relevant for the brand

   3. Brand Management keeping in mind the channel identity & packaging

   4. Identify and execute key research requirements for the brand

   5. Drive sponsorship opportunities and customized solutions for key channel properties

   6. Drive tie ups and partnership to ensure Share Of Voice for the brand to ensure brand salience

   7. Drive brand and viewership interactivity online through key social media platforms

   8. Budget Planning and financial management to ensure adherence to AOP

   9. Ensure efficient tracking processes to monitor competition

  10. Build relationships with key trade media to ensure P.R for the brand

  11. Project  management expertise to ensure conceptualization and execution of key channel initiatives

ORGANISATIONAL RELATIONSHIPS:
 - The person is required to work with significant independence and should have leadership qualities

EDUCATIONAL QUALIFICATIONS:
    * Postgraduate degree in management

EXPERIENCE:
    * Total 8-10 years of Marketing experience. Exposure to television is preferable.

Please send your resume to payal.shahri@timesgroup.com