Marketing Specialist - Mumbai - Patni Computer Systems

Job Description

No. of positions: 3

Minimum industry experience: 3 years

Qualification: B.E.

1. Help develop Go-to-Market (GTM) plan and fully own the execution of the GTM plan for the portfolio of Banking, Financial Services, and Insurance (BFSI), Manufacturing, Enterprise Application Services (EAS), and Application Development and Maintenance (ADM) services
2. Develop marketing plan and product requirements specifications for the identified solution productization. Define value proposition for the BFSI,  Manufacturing, EAS, and ADM offering in line with the top of the mind business issues
3. Create targeted awareness for the BFSI, Manufacturing, EAS, and ADM offering
4. Work with solution architects, practice leads, corporate marketing, sales, and presales team to maximize market awareness and market leadership
5. Lead and develop product marketing initiatives including content creation for outbound marketing campaigns, Website content, product videos, webinars, customer case studies, and more
6. Launch multi-channel campaigns to create demand for the BFSI, Manufacturing, EAS, and ADM services in the target market
7. Drive thought leadership initiative
8. Arrange training for sales to help them understand the differentiation and value proposition of the BFSI, Manufacturing, EAS, and ADM offerings
9. Enable sales with sales playbooks, presentations, training, demos, etc.
10. Support influencer outreach, analyst briefings
11. Suggest improvements for the competitiveness of BFSI, Manufacturing, EAS, and ADM offerings to adapt to the changing business landscape

Please email your updated resumes to:

Neeraj Sangani
Marketing Head  - BFSI At Patni Computer Services
neeraj.sangani@patni.com